Why Attend

Why You Should Attend

• • A Pragmatic Approach

  Our name says it all. We provide practical, actionable training you can implement the very next day in your organization. We provide the templates and tools you need to support your new outside-in approach. Start making an immediate impact on your business and your products with Pragmatic Institute.

• • The De Facto Standard

  In 26 years, we’ve trained over 150,000 product management and product marketing professionals at 8,000 companies on six continents (just waiting for Antarctica to give us a call). We’ve created a growing international community of strategic product professionals who are changing the way companies bring successful products to market.

• • Real-World Experience

  Our courses are developed and taught by accomplished industry leaders who have led product management and product marketing groups at some of today’s leading companies. They don’t teach from theory. They teach from years of experience and with a clear passion for the material.

• • Satisfied Customers

  More than 90% of our attendees rate our courses as “essential” or “very useful” to their careers. Their unbridled enthusiasm for the impact they’ll have on their companies after leaving our courses, and the success they have when they return to the office is why 80% of our new business comes from word-of-mouth referrals