Product Management Course: Foundations Online
About The Class: Learn time-tested techniques for creating and marketing products people love in our live, online, instructor-led Foundations course.
Hundreds of thousands of product professionals and business leaders have taken Foundations to improve the very core of their business. Our new online option provides you with flexibility, so you can learn the essential of product management in 90-minute sessions from your home, office, home office or wherever you want.
The benefits remain the same as our popular in-person courses, allowing you to network with your peers and gain great insights from our accomplished instructors. Isn’t it time for you to become certified by the world leaders in product management, product marketing and data science training?
Take Foundations Online
Online, Instructor-Led Courses Available Now!
$1195 (USD) for this course.
Why You Should Attend
- • A Pragmatic Approach
Our name says it all. We provide practical, actionable training you can implement the very next day in your organization. We provide the templates and tools you need to support your new outside-in approach. Start making an immediate impact on your business and your products with Pragmatic Institute.
- • The De Facto Standard
- • Real-World Experience
- • Satisfied Customers
Pragmatic Institute Certification
Product management and marketing jobs on sites like Indeed, Monster and CareerBuilder routinely list Pragmatic Institute Certified as a required or preferred attribute—and there’s only one way to get it. Learn More
ABOUT THE COURSE
FOUNDATIONS | Understanding the market and the problems it faces is key to creating and marketing products people actually want to buy. Foundations teaches you how to listen to the market, and then use that market knowledge to guide decisions, prioritize projects and drive results. Foundations is a prerequisite for most other Pragmatic Institute courses.
- Who Should Attend
Everyone who has a stake in the product’s success in the market
- What’s Covered
- Key Deliverables
- Download Syllabus
Tools & Templates
- Common challenges faced by product professionals
- Outside-in vs. inside-out thinking
- Market vs. customer activities
- The Pragmatic Framework
- Gap analysis
- Discovering market problems
- The quiet 80%
- Customer, evaluators, potentials
- The importance of observation and interviewing
- Uncovering problems to solve
What Our Alumni Are Saying
“I am so impressed with this course. The content was compelling and often hit too close to home in terms of how my organization approaches the product launch process today. Not only do I hope to immediately apply what I've learned, I plan to develop a business case for taking additional classes. Thanks so much!”
—Erica Kritsberg, Product Marketing, GovDocs
“Indeed, the best professional training I've EVER attended. I will use every bit of what I've learned here. Thank you!”
—Joe Berkman, Product Management, MatrixCare
“I want to take all the other courses! I'd even pay for them myself because they are so valuable. Before Pragmatic Institute Foundations, my role as a product manager seemed like an endless battle uphill. After taking the course, the hill doesn't even exist anymore!”
—Paul Sokol, Product Management, Infusionsoft